Lincoln Motor Company unveiled their new ad campaign and I was excited to see a two pay lay-out in Vanity Fair magazine with head shots of redheads. The tag line is “Statistically speaking, they’re all the same person.” Then it goes on to say that they are not about statistics, which I think implies the uniqueness of their car/brand. What a perfect choice right? Redheads! They stand out from the crowd, which I think was the message here.